According to the latest report on search advertising from eMarketer, desktop advertising will decline over the coming years by as much as 10% by 2018.
The shift to mobile, of course, does show significant growth, as high as 83% in 2014.
Here's the article, for reference. Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile
That's great news, at first glance, until considering that mobile advertising is lower cost than desktop. This results in lower revenues for Google.
For an advertiser, it should help lower their costs.
For someone with AdSense it may be a bigger problem. If desktop advertising is to decline, and mobile is at a lower cost, this will impact on a Google AdSense publisher's opportunity to earn.
What is your view on these ideas, and how should we adapt to retain our earnings as publishers. Are there just going to be winners in the advertising arena.
Oh, and what about Google? How do you think it's going to impact it's earnings? Will Google come out with other revenue earning programmes to halt the decline, and what are they? Any bets on the products or services to get a hike in costs? Could we all be paying more for our Google services?
I have a view, but i'd like to hear yours.