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Nielsen: 2013 Stats Show Evidence Of Significant Growth In Mobile and Declines With Desktop

7:28 pm on Dec 18, 2013 (gmt 0)

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More evidence of the shift from desktop to mobile and smartphone consumption.

As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing, however, continued to grow, and YouTube remained the top source for streaming, as 128 million Americans viewed video content on the site each month.Nielsen: 2013 Stats Show Evidence Of Declines With Desktop and Significant Growth In Mobile [nielsen.com]
Top 10 U.S. Web Brands for 2013
Rank, Web Brand, Avg Unique Audience, YoY % Change
1, Google, 164,805,000, -6%
2, Facebook, 134,943,000, -16%
3, Yahoo, 129,801,000, -9%
4, MSN/WindowsLive/Bing, 121,031,000, -2%
5, YouTube, 119,242,000, -14%
6, Microsoft, 83,039,000, -6%
7, AOL Media Network, 81,037,000, -7%
8, Amazon ,79,673,000, -1%
9, Wikipedia, 72,591,000, -6%
10, Ask Search Network, 64,249,000, -18%
Data from January 2013 October 2013 (Total). Ranked on average monthly unique audience.
Read as: During 2013, 164.8 million unique U.S. people, on average, visited Google each month.
Source: Nielsen.

Looking at the figures for mobile smartphone apps, Facebook is up 27%, Google search up 37%, and Google play, up 28%. Instagram is up a massive 66%.
6:58 pm on Dec 20, 2013 (gmt 0)

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People aren't "shifting", they're adding devices; people who get rid of even netbooks for tablets end up regretting the decision.

Also how you quoted things was extremely confusing until you look at the linked page.

- John
7:03 pm on Dec 20, 2013 (gmt 0)

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With bendable screens/electronics on the horizon, bigger screens/resolutions might compliment the mobility of mobile devices.
4:42 am on Feb 4, 2014 (gmt 0)

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The growth of mobile is a scary thing. Studies show that people do not buy online via mobile, they don't research as much via mobile, and they certainly don't participate in message boards via mobile.

For the most part, they use chat apps, share photos, play games, and if they see a website they'll look it up, but then stop once they've found it (not continuing to surf).

On my sites, this can be confirmed in that mobile users view an average of 2-3 pages per visit (they come, find what they want, and leave), while a desktop user views an average of 10-11 pages per visit.

Further, as an ad-driven site, I show a total of 7 ads to a desktop user, but only 1 to a mobile user. But that 1 ad is worth about 1/10th of one of those desktop ads (e-commerce sites don't pay as much for mobile ads, since they don't buy). So the mobile user doesn't contribute to the website, and doesn't bring in any revenue.

All of these are major long-term problems for the internet. If people replace desktops with mobile, but don't treat the internet the same on their mobile as they did their desktop, then in a few years a lot of us will be hurting.