There are enough challenges with e-mail marketing these days, so when Google announced it's caching images on it's servers, has this just made it tougher for marketers? Gmail blows up e-mail marketing by caching all images on their servers
Additionally, the popularity of gmail and its default split inbox (social and promotions) has made a dent in the the traffic. How many of you are actually opening one of those inboxes?
I've seen a huge uptick in e-mail marketers selling massive mailing lists, and for next to nothing, too. It's no surprise to me that this is seems to be coupled with a huge increase in business-to-business e-mails from unrelated firms buying these lists and e-mailing everyone on the list.
Has e-mail marketing reached saturation?
How can we bring life back into e-mail marketing?