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Ad rate

Fixing advertisement rates for a niche website

     
5:23 am on May 7, 2012 (gmt 0)

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A client of mine wants to sale ad space on their travel website. This site is relatively new, has no ranking yet but adds good, unique content regularly. Now how do I fix a rate of advertisement ? Please help. Thank you in advance.
11:25 am on May 7, 2012 (gmt 0)

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Run adsense for a while to get an impression of how many visitors click through to advertisers and how much the advertisers in this niche pay. Keep in mind that what you get via adsense is what google paysout, so the advertiser pays more to google.
11:42 am on May 7, 2012 (gmt 0)

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The travel sector is a bit different - lots of money being spent on display advertising, so for a good looking site with quality information, you could probably look at charging anywhere from 5-10 times what Adsense pays.

Also, leveraging social media channels, newsletter sponsorship, paid reviews (for products, etc), competitions are all very common travel blogger monetisation methods for travel sites (independent blogs). If you could work with advertisers to create a campaign specifically for them (e.g. paid review, ads on the site, backed up with newsletter sponsorship to drive traffic to a competition which is designed to drive social media traffic), you could effectively charge a premium.

There are loads of travel blogs, etc will provide you with rate cards if you want to get a ballpark figure of what to charge,
3:16 pm on Aug 14, 2012 (gmt 0)

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Onlineleben, I disagree - I have a travel site and every single link, banner or hotel entry pays considerably more than what I would get via AdSense. My clients do that for a variety of reasons, SEO being one of them, but also because it is still more cost efficient than other means of advertising.
3:17 pm on Aug 14, 2012 (gmt 0)

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Akash, there is a simple, but probably not very satisfying answer: prices are determined by supply and demand.

Check what other travel sites in this sector charge, try to evaluate how much your potential clients would pay - and use that to price the ad space.
7:20 am on Aug 15, 2012 (gmt 0)

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wolfadeus, perfectly ok what you say. I gave the recommendation b/c the site is new and probably not comparable with an established site in that niche. So placing adsense could give you a quick indication of what is possible and also how visitors react to advertising.