I am in the early stages of creating some directories for specific niche markets of service providers. For example, I have one that I want to do that will be for accountants that focus only on small business.
What I want to do is create a directory and people can search when they are looking for a professional in this area. The fee to be listed with be paid for by the service provider as a form of advertising. My question are...
1. What types of information should I have for the service provider that they can include?
2. What other features/content besides the listings should the site have to rank well in the SE and hopefully attract traffic and links from other sources. After all, I am selling exposure for these service providers so I need to have traffic going there to accomplish that task.
3. I would love some very low cost ideas on how to promote this site. I am trying to do this on a shoe string.