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Understanding U.S. Digital Marketing Trends

     
6:16 pm on Feb 2, 2009 (gmt 0)

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Understanding U.S. Digital Marketing Trends [comscore.com]
One of the trends that heavily affected U.S. Internet usage in 2008 was the economic meltdown, with several of the top gaining site categories reflecting the current environment. Notably, the Job Search category ranked as the top-gaining site category for the year, up 51 percent to nearly 19 million visitors in December 2008, as the millions of Americans affected by the deteriorating job market sought online job resources for assistance. Other top-gaining categories in 2008 included Coupons (up 46 percent to 31.6 million visitors), Politics (up 43 percent to 12 million visitors), and Classifieds (up 27 percent to nearly 53 million visitors).

12:29 am on Feb 3, 2009 (gmt 0)

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That explains why Monster and CareerBuilders paid $3 Million for 30 second Super Bowl ads I guess....
3:12 am on Feb 3, 2009 (gmt 0)

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yeah, a lot of people out of work means a lot of people looking for jobs.
3:14 am on Feb 3, 2009 (gmt 0)

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I was shocked to see "women" searches up big, or maybe I don't understand what I'm reading... if they are saying more women are on the web the growth statistic is a bit hard to trust.

coupons for sure are getting way more searches as people look to pinch pennies.

4:39 am on Feb 3, 2009 (gmt 0)

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That explains why Monster and CareerBuilders paid $3 Million for 30 second Super Bowl ads I guess....

they only make money from companies posting jobs and not from people looking for work...i think...and i don't think a lot of new posting is going on

I saw their ads and they had few of them...big spend... couldn't understand how they justified it in this market. might be old commitments.

11:22 am on Feb 3, 2009 (gmt 0)

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I'd like to know what the "women" category includes. It's a bit vague.
11:20 pm on Feb 3, 2009 (gmt 0)

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Think it is an excellent source of information. Especially for publishers (like my company) who have had their earnings slashed (in the news publishing market).

Think the time is right to start promoting job sites for sure...

8:24 am on Apr 12, 2009 (gmt 0)

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And coupon sites !
 

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