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The first phase of this new offering would be to allow prospects to sign up for a free trial of the system. Our fear is that by allowing anybody to sign up for a free trial we are giving our competitors a look at what our system offers and how it operates.
Anybody have suggestions on how to qualify or validate prospects before giving them access to the system?
To clear out freeloaders, require a small fee for the trial; or set up a subscription (but not bill them if cancelled before the trial is up). Just putting in the credit card number will weed out most non-serious people.
How much of a secret is your technology? You most likely need to revisit your strategy as try-before-you-buy is an online defacto standard.
Unless you seriously think you are the first and only company to pioneer your secret sauce, I would open up the gates. No matter which way you look at it, if your solution is great, others will replicate.
Could you create a video demonstration?