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Radio Advertising

     
2:45 am on Apr 24, 2008 (gmt 0)

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Anyone ever tried Local Radio Advertising for their web design business? What were the results like?
7:59 am on Apr 24, 2008 (gmt 0)

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I haven't tried it but, like you I have considered it. Does anyone know what the typical costs are for this too?
2:02 pm on Apr 27, 2008 (gmt 0)

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When I looked into this before it was rather expensive but that did include voice over etc.

They did insist on a certain amount of days as well.

I cant remember exactly how much but it was less than 1000

3:22 am on Apr 28, 2008 (gmt 0)

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I have done this in the U.S. market with pitiful results. The commercial was professionally written and recorded for about $100 and the spots cost $200 each, which is quite expensive when you are talking of running several spots per week, typically 15-20. I was using the commercial to simply generate leads by offering a free report. I may have generated one or two leads over the entire time I did it.

I can safe with a certain degree of confidence I won't be doing this again.

2:43 pm on Apr 28, 2008 (gmt 0)

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I wonder how the Google radio is going?
3:31 pm on Apr 28, 2008 (gmt 0)

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With radio you have to do a full -on program over time before it shows any results and it's pretty sporadic.

Wife's business is very visual, we ran television commercials. Cost was about $1000 per month per station; local station gave us around 50 spots (prime time) for that, cable well over 150. We produced our own spots, but the cost for the station to create the first one was pretty low, around $150. We have had people say, a full year later, "I saw your commercial."

Given the choice and budget, I'd go with television, since the audience is more "captive" in front of a TV than in their car driving, and the visuals seem to stick better.

9:38 pm on Apr 28, 2008 (gmt 0)

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Given the choice and budget, I'd go with television

To be honest I am not sure either of these advertising mediums are appropriate for a web design company. Maybe everyone has a different goals, but my goal is to simply generate a steady supply of new projects. I am not interested in "branding" the company or in creating anything that can be sold down the road. I have found direct mail, online ads, referrals and networking to be my best avenues in terms of generating new leads and hence new projects. I don't even use the Yellow pages because I think they are expensive and I am not sure people pick up the phone book when they need a web designer.

My best source of new business has been a BNI referral group. The other members in the group always seem to come across that business who says those magic words..."hey, we need a web site do you know any that can develop one?" and presto I have a new lead.