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What is Best Way to Find Optimizers to Partner With?

How do we find SEO/SEM's for working performance based?

10:05 pm on Feb 20, 2008 (gmt 0)

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I am seeking advice on my plan.

We have run our website since 2000. In an effort to grow business, we want to partner with people who are "good site optimizers". They would own the domain name, but it would be hosted on our server. We will provide the server space, the shopping cart, and the database. We will even do the credit card charging under a generic name that will not identify us, but yet allow their customers to know what the charge was for (i.e. Online Paint Store)

The optimizer (who I will consider an internet sales rep) will be responsible for optimizing the site and getting business. We will download all orders, process them, and blind ship them and pay a commission each month. There would be no links or mention of our website or business name on their website.

I have already paid an SEO company big bucks in the past. Won't do that again. I really believe this strategy will work. The question is, how/whee do I find the best people out there to give our pitch? I welcome any other thoughts as well.

Thanks, tdurham.

1:36 am on Feb 26, 2008 (gmt 0)


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welcome to WebmasterWorld [webmasterworld.com], ted!

this sounds like a great subject for the Professional Webmaster Business Issues forum...

12:26 pm on Feb 26, 2008 (gmt 0)

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If your products and site are generating a proven source of profitable incomes couldn't you partner with a SEO person and share the revenues?
Rather than building a new site and implementing some form of drop-shipping.

I foresee too many steps or I do not get "loud and clear" you concept.

2:20 pm on Feb 26, 2008 (gmt 0)

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We would not be able to accurately pay commissions on sales if we just partner with them on our current site. I already have some pretty rankings on Google. We don't exist on Yahoo and I am working hard to figure out why.

By doing a new site, if the seo person is really good, then they are going to get it ranked, there will be good business and they will get paid a good commission on all sales for the URL they own. By letting them own the URL while we maintain the database, shopping cart, etc. there is a good balance of ownership and there is no tilt to one person "being in control".

They stand to make alot more money than getting paid a flat fee like most SEO companies charge for a bunch of empty worthless guarantees.

As far as shipping goes, nothing would change on our end. Packages would ship out from our warehouse as they do now, only the packing slip would have their web URL on it instead of our company name at the top.

Obviously there could be other things to work thru (i.e. phone number for customers who would want to call in, etc).


3:52 pm on Feb 26, 2008 (gmt 0)

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"I have already paid an SEO company big bucks in the past. Won't do that again."

So you are looking for someone to do search marketing on a commission basis?

I.E. They optimize the site, solidify SERP positions to drive traffic to your site? Like an affiliate?

I have not yet met an SEO/company that works in a business model like this. I certainly don't. I feel you will have a hard time finding a company that does.

You should have (and still could) hire a consultant to advise you on what needs to be done SEO wise and you do it. That is a much cheaper option than having the SEO do the optimizing.

That is something I would entertain and probably others too.

Have you explored adwords versus organic?

Probably cost the same depending on the product/service.

I don't understand why you would want to share your sales revenue when clearly you don't have to...

4:03 pm on Feb 26, 2008 (gmt 0)

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Could you not just create an affiliate program for your website and get listed in some affiliate websites like CJ, AffiliateWindow to name a few?


5:32 pm on Feb 26, 2008 (gmt 0)

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I realize this is not the typical model. I am thinking out of the box :0

To clarify some things. I colo our servers. With this plan, the "partner", would own the domain (www.greatapparelexample.com ). This would not be the usuall affiliate program. The new URL would be hosted on our server (but the partner/web sales rep would own the domain name). We would install, run, and manage the shopping cart (back end) part of the website. The partner would be responsible for optimizing the new site. This site will run on its own, it will not refer trafic to our regular website, it will be a fully functional website.

We would download the orders, process them and ship them out as we do now. The only difference would be that the packing slip would have www.greatapparelexample.com (or whatever) instead of Our Company, Inc.

We once paid in the neighborhood of $15k to an SEO company who really seemed reputable and it was a big waist of money. I am convinced that if I can find a handful of people who are the best in the business, they can make us both alot of money. If they are good and they know they are good, then doing a commission based setup could bring them so much more money, month after month, year after year. They would own the URL so there is no fear that we would decide we did not need their services anymore. It is a win win with both parties being protected.

If this works well then I am going to do the same thing for my parents business. They spent $91k last year on ppc advertising. The site has no rankings in Yahoo or Google for any of the key terms. With a site that has good organic rankings, we stand to do the same amount of business, reduce the PPC cost dramitically while paying a person (or persons) a very nice commission. PPC will always be a part of any marketing but that cost could be cut drastically.

I hope that helps explain where I am coming from. I do not know of a "list" of optimizers to pitch this to. I was hoping to find out if such a list existed or the best way of contacting them.

1:19 pm on Feb 27, 2008 (gmt 0)

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SEO's are like silent ninjas whereby most of the good ones manage fewer clients for higher prices and stay clear of the spot light...

[edited by: engine at 8:36 am (utc) on Feb. 28, 2008]


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