Evaluating the value of a website

Then, where to sell?

[shallow]

How do you evaluate the value of a website?

I'm thinking about selling one of my mine. Is Sedo the best place, or are there anothers? Do I set a price or just put it on the auction block?

Any information would be greatly appreciated. Thank you.

[oddsod]

Seeing that there aren't any takers for this thread...

There isn't one single way.

First, there are lots of appraisal companies out there. I've seen several of their appraisals. These companies make their appraisals look professional and believable but essentially they make their money from stroking your ego (domain appraisals can give you valuations that are slightly more achievable, but only ]slightly). Get three appraisals for an established site, take the average, and list your site for sale at that price and you're almost guaranteed to never sell it.

The cliche is that a site is worth only what someone will pay. 99% of the time that's directly related to what the buyer thinks he can make out of the site (profit) and by when. Ignore that at your peril.

The best way of appraising is to put the site up for auction. Since you can set an undisclosed reserve this is probably the best way to judge interest.

[ethnicomm]

Before you put it up for auction, think about what you site has to offer. Is it a coveted domain name or the history with lots of backlinks? Different people will value your site differently - depending on what they are looking for. If you can make it easy for people to see what your site offers, then it would ensure that you get top dollars.

[shallow]

Thank you both for the information! This is new to me so I want to proceed carefully.

ethnicomm, how does one "make it easy for people to see what your my offers?" Does that mean posting income figures and stats publically?

Thanks again!