Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

MySpace Begins Monetizing Music Videos With Impressive Results 15 Comm

3:48 am on Feb 7, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member

joined:Mar 20, 2008
votes: 0

On Wednesday the site, in a partnership with Warner Music Group, placed an overlay ad on a video for My Chemical Romance’s cover of Desolation Row. Users were presented with the option to buy the song either on Amazon, or (in an interesting twist) on a vinyl disc. Over the 24 hours that the ad ran it posted an impressive 1.2% click-through-rate (significantly higher than rates seen on typical banner ads), encouraging MySpace and Auditude to expand the program to more videos.


6:45 am on Feb 7, 2009 (gmt 0)

Preferred Member from ES 

10+ Year Member

joined:Nov 13, 2005
votes: 0

Let's give them a few weeks to test.

It's the same thing with the Adsense peaks and valleys but while adsensers come here ranting about his extremely low morning, News Corp owns a poweful PR team to spread the good news about it's yesterday test results.

My bet, ad blindness will back to these video ads y no more than three or four weeks; froma a nice 1.2% to a normal 0,05%.