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On Wednesday the site, in a partnership with Warner Music Group, placed an overlay ad on a video for My Chemical Romanceís cover of Desolation Row. Users were presented with the option to buy the song either on Amazon, or (in an interesting twist) on a vinyl disc. Over the 24 hours that the ad ran it posted an impressive 1.2% click-through-rate (significantly higher than rates seen on typical banner ads), encouraging MySpace and Auditude to expand the program to more videos.
It's the same thing with the Adsense peaks and valleys but while adsensers come here ranting about his extremely low morning, News Corp owns a poweful PR team to spread the good news about it's yesterday test results.
My bet, ad blindness will back to these video ads y no more than three or four weeks; froma a nice 1.2% to a normal 0,05%.