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The code - said to be the first of its type in the world - is expected to be in operation by the summer.
Google has indicated that the effort would provide a way to check that its existing anti-piracy efforts were effective, rather than committing it to adding new measures.
The Intellectual Property Office led the discussions, with the assistance of the Department for Culture, Media and Sport. Bing and Google Agree to Demote Pirated Music and Movie Sites in UK [bbc.co.uk]
joined:June 15, 2001
Surely it would have made more sense, and been a lot more "clean-cut" to simply de-list these sites. A demotion means they will still carry some level of rank. This is a bit like Google playing judge over the rank of illegal sites. Just drop them!Demotion could be argued to be part of the algorithm being used. Deletion could be considered as editing and thus open up a whole world of legalistic hurt for Google in its various cases. The UK is still in the EU until the exit legislation is activated and Google is still the subject of legal actions in the EU.