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Following credit cards and bank accounts, Google has quietly launched a price comparison service for car insurance in the UK, one which appears prominently on its search engine result pages when querying the relevant keywords.
The service, which appears below the traditional ad positions and above the first organic results on the search engine results page, provides quotes from around 120 car insurers in the UK. It came after Google acquired BeatThatQuote back in March 2011 for £37.7m. [itproportal.com...]
Based on your search query, we think you are trying to find car insurance. Clicking in this box will take you to our service that can provide you with car insurance quotes from car insurance providers. Our service is free to you but to operate this service, we are compensated by these providers.http://www.google.co.uk
Wow. Where will this stop?
And Google quietly adds car registrations, make and model of car, and more personal data to that it already holds about its users.Bet they are excited about this, linked to a google account, lots more juicy info for them to digest. Only web type people know the dangers of this, the average web punter will be quite happy to tell them all.
[edited by: driller41 at 9:14 am (utc) on Sep 14, 2012]