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Market share of second-tier PPC search engines in UK?

MIVA, Mirago, Yell?



11:09 pm on Sep 16, 2007 (gmt 0)

10+ Year Member

Just wondering what market share the second tier PPC search engines may have in the UK? I mean the likes of MIVA UK, Mirago UK and Yell.

Would you say they are worth bothering with?



7:02 am on Sep 19, 2007 (gmt 0)

Yell is worth it (the branding on a established directory), but use Yell.com and not Yellow Pages or you'll get nothing but sales calls from salesman from other companies using the YP to hassle you.

Also on sign-up to Yell, expect multiple calls from Yell's call centre in India. I'm saying you can't avoid them hassling you, but you'll get less hassle from Yell.com than YP paper directory.

Be aware that Yell is expensive, and charges more than Yahoo.

Hope this advice helps you out.

[edited by: Maxnpaddy at 7:05 am (utc) on Sep. 19, 2007]


9:49 am on Sep 19, 2007 (gmt 0)

10+ Year Member

I'll certainly agree about annoying cold-calls from Yell's staff and third parties using them as a telephone spam list.

For this reason we've actually decided to not even take a free listing in the print Yellow Pages.


2:12 pm on Sep 19, 2007 (gmt 0)

I have a basic listing in Mirago - no results or ROI. It doesn't perform well, infact zero clickthrough according to our AW stats log. A waste of 30....

That's worrying for a branded company that was once thought of as a 'player' in the UK market place. They need to do something.


10:02 am on Sep 21, 2007 (gmt 0)

5+ Year Member

I would say do not bother with them. When I see how little traffic I get from Microsoft PPC, then the ones you mention must get practically no traffic at all.

Would you want to spend hours working on them for maybe 1 click a month? or like the person said above ZERO clicks.


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