Does the company have to devide its promotion budget to all the social networks or choose only some of them?
tangor
12:56 pm on Apr 6, 2016 (gmt 0)
If you are just starting pick the largest first and work your way down from there. Run for six months then view the results to see if there's a reasonable ROI at the end of that time. Social networks are not all the same, you'll have to find the one that's most responsive.
mack
12:21 am on Apr 8, 2016 (gmt 0)
Think of each social network as a totally different advertising platform. If you divide up your budget you end up diluting what yu can achieve by spreading yourself way to thin. As Tangor said, choose one social media location and concentrate your efforts there. I am not saying only use one social network, by all means use them all, but concentrate one one location for your ad spend.
Choose the social media service that you believe is the most popular within your niche. By spending all your social budget one one location you can do very well there, as opposed to doing OK on all social platforms.
Mack.
Manswery
1:39 pm on Apr 8, 2016 (gmt 0)
It is better to focus all of your attention on one platform, without neglecting others of course. When you start gettings results from a specific platform, try to improve on it. Each company is unique and some platform works better than others. Continue testing.
Rush Ventures
9:26 pm on May 30, 2016 (gmt 0)
Make sure you are also tailoring your content to the social network you are using as well. Content that you would use to market on Facebook may not translate to Instagram, or YouTube, or whatever platform you may be using. Using multiple networks can be a strategic way to gain a wider demographic in terms of interest, but there is of little point unless your content is optimized by each one. So if you are choosing more than one, I would suggest you create content for each. Keep us posted!
EriTay
4:58 pm on Oct 11, 2016 (gmt 0)
I agree with Manswery. You're better off with focusing your efforts.
Try to find out which platform is the favorite platform of your target group. For example, if you're targeting businessmen, you should focus on Linkedin/Twitter and skip Snapchat or Instagram.
