How Do You Promote Your Best Content on Social Media?

[Musicarl]

When you publish a great piece of content - like a well-written article relevant to your audience - how do you promote it with Social Media?

Specifically:

1) How long do you wait until after it's published to get it on social?

2) Do you send it out on all your social sites at once, or stagger them?

3) Do you ever use social sites to tease the content before it's published? For instance: "Just had a fascinating chat with the CEO of Widgetville Industries. Will have an amazing article up soon."

4) Do you automate the process?

5) How many times a week do you promote something on Facebook? On Twitter? On Google Plus?

[Kendo]

5) Never.

[bill]

1) Normally immediately after the original is up. I think of it as an RSS feed.

2) Staggering some releases depending on the network seems to work best. Sometimes I'll do an immediate release and then a staggered, timed release as well.

3) Not really something that would with my industry, but might work for some.

4) Wherever possible

5) Depends on how much content I have. The more the better, as long as you're not being too repetitive, seems to work well.

[Swanny007]

1) Immediately.
2) I only use FB & Twit, I post to both at the same time.
3) No, does not apply in my niche.
4) No but probably should.
5) Once a week or less.

[Musicarl]

Appreciate the responses. It looks like most folks around here are far more concerned with creating content than with promoting it, which is probably a good thing.

[Kendo]

It looks like most folks around here are far more concerned with creating content than with promoting it

We promote as well but we don't waste time or effort where it doesn't pay. For example, in my line of business (providing software and web services) social media is of no value whatsoever.

[MikeNoLastName]

1) We pre-release the columns to our likers on FB usually a day before it is linked from our main site to entice more people to like our FB page to get the scoop first.

2)Only do FB now. Stopped Tweeting

3) See #1

4)Wish I knew how. We have one person who posts all the columns to FB with a photo and lead line.

5)FB, about one a day (some days none, never more than 2 a day) depending on how often we post a new column.

[Musicarl]

That's interesting Mike. Do you post the entire article on Facebook before it goes on your site, or just excerpts?

[tangor]

Usually once a week, a single article with a footer listing titles of other content released that week with link to the homepage/index of articles, which ever is appropriate. After all, I do want them to hit the actual website instead of getting it all from social media.

[prashantk7]

Don't really publish my own content. Just commenting based on my observations.
3. Some editors I follow on Twitter tend to tease upcoming content with tweets like "Amazing scoop coming up" etc.

Also, I read about how social media managers tend to republish posts that get good engagement. Modify the original post and repost.

[KevinC]

read the book jab,jab,jab, right hook

all your answers are in there.

[Realweb]

Hi everyone!

1) Immediatele process
2) At all my social sites at once.
3) Never
4) I need to automate the process, but I have no idea how to do this
5) it's depends on content, usualy twice a week

[sharylahr]

1. Immediately
2. I do post them immediately but sometimes I stagger them. So that my audience will keep looking forward to my posts.
3. I never done this before but it a good catch for audience to look forward on you posts.