Forum Moderators: open
Hope all is well. First and foremost - want to say this is a great site and a great resource. Kudos to all and hopefully I will be able to return with some feedback as I learn to get experienced in this industry/channel.
That being said - this is my first post. Let me give you some background information: I work as a marketing manager for a company. We are looking to develop some automated/bid management strategies/ tools to help optimize our paid placement campaigns. As we are in the discovery stage, I was hoping to generate some feedback and insight from you all.
We are looking at vendors that have Overture and Google API. They have stated that they would be able to create customized "strategies" to help maximize ROI and overall performance as our resources are limited.
Can you guys toss some feedback in regards to different types of strategies with the following points in mind:
- We are resource constrained
- building search campaigns for multiple brands of our company
- Primarily Google & Overture
- Looking at roughly 25,000 total keywords
- "Blueprint" of some strategies that will make the biggest impact on ROI
- advanced strategies are also welcome as we have the ability to put in requests for customization now
I don't have a whole lot of expertise in this field at all. I am hoping I can generate some feedback with some background info regarding each strategy - benefit of, etc. from you all.
I look forward to all your insight. My apologies in advance if this is just seems so basic. Again, I am new to this channel.
I appreciate all of your insight.
Regards,
dolo
