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I have recently been conducting a large amount of advertising over the Xmas period through various shopping channels (e.g. Kelkoo), and am now attmepting to consolidate the results - what i am finding is that for the unique visitor numbers to my site (e.g. 100k) i have registered somewhere in the region of 90k clicks through ads.
Now, fair enough - However i do run a large amount of regular custom, which i was expecting to be somehwere in the region of 40k, but because of the ad clicks, i would like to find this out, and at the moment it seems to equate to 10k for example, which is worrying to my client - Does anyobody have any idea of the average clicks/user on shopping channels? i assume the 90k will not be unique users, and would really like to be able to report a semi-accurate figure minus the ad clicks.
All help appreciated, many thanks,
Adam
