PPC in a hurry?

[Tonearm]

I'm trying to decide where to focus my energy next to drive traffic to my online store. I'm doing OK with organic search and Froogle, but I think it's probably a little late to improve things there in time for the Holiday season.

I'm wondering if I have time to get a PPC campaign going. I'm in a not-so-competitive market, but I've read that such a campaign can really take a lot of time to get right. Thanksgiving is in a week. Do I have time to set it up properly for the season?

If so, where would you guys suggest I focus my PPC attention? AdWords, Overture, Yahoo Shopping, Shopping.com, something else?

- Grant

[uncle_bob]

I'd probably suggest you use the PPC for whichever search engine currently gives you the most referals. I always feel that the different search engines have slightly different audiences, so if you get most traffic currently from google - pick adwords, if yahoo - pick yahoo shopping, as your PPC should have a larger potential audience.

Of course you could do the opposite, and choose the PPC from whoever gives you the least referals so to try and spread your field.

[Pradeep]

Hi,
Its nice to think of more traffic but at the same time u should be very much aware for which keyword ur using ur campagin
As you have alreadly listing in the organic Search. i would suggest to go with more number of shop and purchace keywords with any of the PPCSE's . But never use info keywords at this point of time.

Best of luck

Pradeep SV

[edited by: seth_wilde at 5:30 pm (utc) on Nov. 23, 2004]
[edit reason] no personal url drops [/edit]

[Tonearm]

Pradeep,

Could you elaborate a little more? I don't think I understand.

- Grant