Forum Moderators: open
I am actively looking for a a good PPC management software I could use to manage Adwords and Overture campaigns (10,000 keywords).
I heard of a few like PPCmanagement, bidtracker, etc...
I need feedback from current users of this type of software.
- Which one are you using or used in the past?
- Which ones did you compare it to?
- If you have to upgrade or are thinking to upgrade, what will be the next software solution you'll use?
Thank you in advance for all your feedback!
D.
I'm a vendor in the space, and am surprised no one's responding here. For what it's worth, among the top 500 ppc advertisers, we see them using one of the following solutions:
us
an internally-developed tool
GoToast/AtlasOnePoint
Did-It
Ad.com
I *never* see anyone using PPCManagement or BidTracker, as those tools do nothing to actually *improve* the performance of the campaign, which is after all the whole point of ppc mgmt software.
Make sure the tool you choose works on Google. Most ppc mgmt tools say they work on Google but in reality all they can do is track AdWords, not actually manage it effectively. Likewise, make sure the vendor has access to the SE's APIs.
Do the commercial tools you've mentioned above all have access to some sort of SE API? Including access to Google data?
For those that are doing this in-house how big do they have to be to get access to such tools? I mean in terms of payment to use an API or advertising spend?
It's something we hear people talking about - bemoaning the fact that they cannot automatically access data.
