Seeking ideas for improving CTR

on PPC engines

[ppc apprentice]

I have improved the creative descriptions with no impact. My PPC positioning is #1. Thanks for any ideas you can share.

[mitchy231]

I would start by working on the keywords themselves, not the descriptions as much. CTR usually comes from having a highly targeted campaign and highly targeted keywords. To have a high CTR, one must posess keyword phrases that are very specific to your market. Try to stay away from broad terms, the more specific the better. Unless you have a very good size bugdet, broad terms will only significantly boost the cost of your campaign.

Lets take "shoes" for example. Shoes is a very broad term which in turn not everyone searching for shoes would be interested in the type of shoe service you would provide. As a result, a low CTR. Now let take "black leather softspiked golf shoes". This is Extremely targeted (alittle over targeted, but I am using it to make a point) term. People serching for this oviously know exactly what they want and in turn your CTR will be significantly higher. That is where your creative descriptions will come in.

I hope I have been a little help. I know this is a little basic, but I was unsure where I could begin. If you are looking for more specific and technical things that can be done, I would be happy to answer that as well.