FindWhat CruiseControl & Price increase

Minimum 5 cents September 1, 2003

[Mike_Mackin]

FORT MYERS, Fla., Apr 17, 2003 (BUSINESS WIRE) -- FINDWHAT.COM (NASDAQ:FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the bundling of a suite of high-powered automated tools, branded FindWhat.com CruiseControl(TM), that will help make FindWhat.com campaign management easier, faster, and more robust. FindWhat.com also announced that, effective September 1, 2003, its minimum bid price will increase from $0.01 to $0.05.

Washington Post [financial.washingtonpost.com]

[TomWaits]

FindWhat.com's minimum bid price increase in September will not
affect current FindWhat.com advertisers who take advantage of a
grandfather clause. Advertisers can lock in $0.01 to $0.04 bids before
September 1, and will be permitted to maintain those bids so long as
they do not change those bid amounts after September 1. Advertisers
will, however, be able to change the text in their titles,
descriptions, and URLs after September 1, without affecting the
grandfathered status of their sub-$0.05 keyword bids.

[TinkyWinky]

Well I'm pleasantly surprised at their grandfathering... very generous and an example to others who are more greedy!

More of that please - you know who you are.

TW :0)

[alwayshere]

No time, no interest -- adios FW

[TomWaits]

After Overture and Google, FindWhat is the most important US PPC. No time, no interest means less business.

[toddb]

I like Findwhat but lately with all the clicks and now a raise they will get lots less of my business.