PPC Management Data - Privacy Policies

Data used against me?

[4crests]

I was noticing that a competitor of mine uses Atlas DMT to serve their ad campaign. Upon further searching, I found that Atlas DMT owns Go Toast.
[webmasterworld.com...]

Does this mean that my Go Toast account is in a way being used against me?

Is it possible Atlas DMT uses data from Go Toast to enhance the Ad serving of my competitor?

[jeremy goodrich]

Would really depend on the privacy policies of the firm, how they share data internally, etc.

Best bet - call up your account rep & ask...

[4crests]

yeah, think i'll do that

[shorebreak]

A good keyword management tool vendor will let the client decide whether or not they're OK with their data being used in the aggregate, whether it be for the good of all their clients, or for a completely different purpose.

I doubt GoToast/Atlas DMT would take one client's data and use it to help another client; if word got out that that was happening their new customer acquisitions would go through the floor.

[4crests]

Yeah, I also doubt they are zeroing in on my specific data and using it for this specific competitor. That's not really what I'm saying.

What I was wondering is if the data from my GoToast account, as well as the data from all other GoToast accounts, gets used in a combined form by Atlas DMT.

I wouldn't like my data being used even in a general aggregate type of way.

Does anyone know WHY Atlas DMT was interested in buying GoToast?

[Shak]

Does anyone know WHY Atlas DMT was interested in buying GoToast?

because the company was doing something right, and real good :)

on another note, i am 99.9% sure GoToast would NOT use data as mentioned.

the 2 founders just seem way to straight to pull a move like that, and had it been done, word would have leaked out.

pretty sure if you call and ask for Dave or Frank (as long as Frank ain't on vacation in the Netherlands), they will answer your call and put your mind at rest

Shak

[4crests]

Yeah, your probably right. I've decided to forget it and try to put the notion out of my mind.

[shorebreak]

Shak, my own opinion as to why Atlas DMT bought GoToast had more to do with the fact that agencies in general have no special sauce when it comes to managing bids and they were probably spending too many man-hours doing that when it could be automated by a tool like Gotoast.

GoToast did a great job spending dough to attend marketing events, buy bid mgmt-related keywords, etc, but in my opinion marketing, and not bid management, is their strong suit. Most of their customers don't know (until they've used a better tool) that GoToast's approach leaves tons of volume and margin on the table.