The PPC Lifeline

How much are they contributing to sales?

[HonorsGrad]

In today's online market, IMO you'd have to be blind not to realize that PPC marketing is making an impact. As a newcomer to the arena, however, my question is: How big of an impact is it making? What percentage of gross sales is it driving?

I'd appreciate some imput from some of the seasoned PPC veterans.

[shorebreak]

$3Billion will be spent on PPC this year, which is about 1% of total (offline/online) advertising. That $3B is 40% of total online marketing $$ spent. Online ecommerce is ~5% of total commerce, so broadly speaking, PPC is disproportionately valuable.