PPC sales are down by 50%. Is this the case for different industries?

[lucky]

Hi everybody!

Our sales coming through PPC`s (Overture, Google and Findwhat)are down by at least 50% compared to March.

The strange thing is that our total sales are down only 20%. Do you see something like that in your reports?

Thanks in advance.

[ByronM]

Are you even across the board or just loosing traffic from one?

Google has made some drastic changes on there contextual network side so the could be affecting your results.

[lucky]

Sales from both Google Adwords and Overture are down so dramatically. In the past, sales coming through Overture were better than Adwords.

But in April, both programs don`t generate enough sales to cover the cost. 50% decrease is huge since the website sales decreased by only 20%-25%.