Superpages Yellowpages worthwhile?

PPC advertising

[vanderbolt]

Anyone have experience with ppc on Superpages? What type of traffic can I expect in terms of volume and quality?

[Jon_King]

I don't know about ppc but you want to be listed, for sure. These large telcom directories are the source for some of Google's new local serps.

[eWhisper]

You traffic depends entirely on your categories. Some terms are searched quite often, and others not very at all.

They were very worthwhile before they went PPC, and actually, we pay quite a bit less now than we did then for the same amount of traffic.

The quality for a brick and mortar store is excellent, for website services, it can vary quite a bit.