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LOOKSMART, what happened

... in the past?

         

Matt1972

2:27 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Someone mentioned something went wrong with LookSmart years ago. What happened with them (stock went from $40 down to $2)?

trillianjedi

2:38 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



MSN dropped them.

TJ

Matt1972

2:55 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



That's all?
Do you think they will go up again?

See Alexa for past 2 years. Looks terrible.

[alexa.com...]

trillianjedi

3:00 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's all?

?!

Ignore Alexa stats - next to useless.

I believe LookSmart had quite a decent directory with Zeal, but I don't believe the internet is heading in that direction anymore. So, personally, and this is only my guess as I have no better a crystal ball than you do, I think LS are history.

TJ

steve40

3:02 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They got greedy and thought they could treat webmasters as fools
many got burned with paying for directory listing for a year and 3 weeks later found out complete waste of money when they changed model to PPC , I suspect the reason MSN dropped them was not enough PPC and after it was to late they started to listen to what the webmasters wanted for their PPC
steve

bruhaha

3:12 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Well, since MSN was their major partner, that was a rather big deal!

But that change (early this year) is not the whole of it. LookSmart's troubles (at least from the perspective of its clients!) began last spring. On April 2,2003 LookSmart clients were surprised and angered with an email notice about a change in LS's business model. Those who had paid "one-time" fees to be reviewed for inclusion, were notified that the company was changing to a pay-per-click arrangement, and would have to pay monthly to maintain their listing. To soften things, they did credit prior customers with "free clicks" --$15 per month for 20 months (at 15¢ per click)--but there was still a lot of anger.

(Yahoo! had made a similar change (from one-time fees to annual fees) some months earlier, but was wise enough to grandfather those who had entered under the old terms.)

ogletree

3:25 pm on Apr 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Sad thing is that MSN still uses them. I saw ls on MSN yesterday.

bruhaha

3:41 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



MSN still uses them.

Well, yes. . . . I guess we should say, "is in the process of dumping them"! since MSN is making its changes over a period of time. But they made it clear (in January, I think?) that they were making the break.

Matt1972

4:25 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



I am not saying that Alexa info is perfect but it does show "something". We run lots of websites and when traffic goes down, Alexa goes down, when traffic goes up, Alexa goes up. I wouldn't ignore it.

Are there any new deals going on with LookSmart and other players, any insider info?

Bobby_Davro

5:00 pm on Apr 16, 2004 (gmt 0)

10+ Year Member



Looksmart is a dead parrot. They even leased their domain name out in the UK for £50K for a year. Try it: looksmart.co.uk. You can't get a much clearer sign of trouble than that!

Their only hope of survival is to rebuild Wisenut and make themselves into a proper search engine, but that looks extremely unlikely.

Matt1972

10:48 pm on Apr 20, 2004 (gmt 0)

10+ Year Member



Wisenut - what is that?

seth_wilde

10:51 pm on Apr 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wisenut is the crawler based engine that they bought.. [wisenut.com...]

Matt1972

11:17 pm on Apr 20, 2004 (gmt 0)

10+ Year Member



huh

I don't understand how can someone with such potential go down... slowly and like that. Can't they bring it up? Won't they try harder? Strange....

digitalv

12:52 am on Apr 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Last January they claimed they delivered about 4,000 PPC clicks to my site. My web stats (iwebtrack) AND my server logs (raw IIS logs) both said the number was closer to 1,000. I use a tracking URL with every PPC so it's not a question of an invalid referrer (example: instead of advertising www.mysite.com its www.mysite.com/?track=looksmart)

When I called them about the discrepency they wanted to see my cards before they showed me theirs, which I thought was curious. So fine, whatever, I sent them a copy of my server logs for the range specified and a screen shot from iwebtrack, but in both cases I blocked out the IP addresses. About a week later they come back reporting their numbers were accurate and sent me some amateur Excel job showing 4,000 clicks. I said I wanted to see IP addresses so I could compare them to my data and make sure I wasn't being billed for repeat clicks (even though I knew I wasn't, since those clicks would also have shown up in my logs) and they refused, saying it was confidential information, blah blah blah.

To make a long story short, I charged back the $5,000 or so they billed to my Amex for that time period. I sent them one final e-mail telling them why I was doing this and that I had forwarded all of the supporting documentation and our conversations to American Express and that the final decision would of course be theirs (Amex's).

I never heard back from Looksmart after I sent that message. The charge-back went through and they never disputed it with Amex.

I know of at least one other person who had the same problem with them. He's actually the only other person I knew who used them.

[edited by: seth_wilde at 3:06 pm (utc) on April 21, 2004]

The_ronster

1:03 pm on Apr 22, 2004 (gmt 0)

10+ Year Member



Have just picked up on the string. I am considering going back onto looksmart ( ran dry in late jan ). The results back then where ok but nothing special.

What sort of results are people getting from Loooksmart at the moment?

digitalv

5:10 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ronster,

Did you not read the message right above where you posted? That's the kind of results people are getting with Looksmart.

grandpa

5:23 pm on Apr 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



What sort of results are people getting from Loooksmart at the moment?

Maybe he meant people who aren't webmasters.

Welcome to WebmasterWorld, The_ronster.

zollerwagner

5:51 am on Apr 23, 2004 (gmt 0)

10+ Year Member



One of my clients is paying LS $45/month (he wasn't sure what for), but getting no clicks! Maybe that's the kind of results you can expect.