joined:June 20, 2006
This is the point where most people ask... how many items do I need in each sample to be meaningful?
Not so simple. It depends on the behavior of what you're measuring and how different the two sets behavior is.
A = 1000 clicks, 3 conversions
B = 1100 clicks, 2 conversions
Inconclusive, not enough conversions, A winning, but only 81% probability. Aim for >95% probability in your tests.
Same ratios of success (A to B), but each one's success rate is a larger set of data:
100 clicks, 60 conversions
110 clicks, 40 conversions
A is clear winner, 99%+ probability.
Here's a decent calculator: