FTC warns search engines about distinguishing paid ads

too much blending

[kaz]

The letters note that in recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the distinction is clear.

[ftc.gov...]

nearly half of searchers did not recognize top ads as
distinct from natural search results and said the background shading used to distinguish the ads
was white.

[ftc.gov...]

[treeline]

To my eye all the major search engines have a problem with this. Must be a lot more profitable.