Welcome to WebmasterWorld Guest from 54.167.86.211

Forum Moderators: open

Message Too Old, No Replies

FTC warns search engines about distinguishing paid ads

too much blending

     

kaz

2:38 am on Jun 26, 2013 (gmt 0)

Full Member

10+ Year Member

joined:May 1, 2002
posts:319
votes: 0


The letters note that in recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the distinction is clear.


[ftc.gov...]

nearly half of searchers did not recognize top ads as
distinct from natural search results and said the background shading used to distinguish the ads
was white.


[ftc.gov...]
3:05 am on June 26, 2013 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 18, 2003
posts:921
votes: 0


To my eye all the major search engines have a problem with this. Must be a lot more profitable.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members