Welcome to WebmasterWorld Guest from 54.147.50.227

Forum Moderators: open

Message Too Old, No Replies

What is your Conversion Cost & Rate?

     
1:35 pm on Jun 2, 2013 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 17, 2005
posts: 169
votes: 0


Hello all,

I am running a Adwords PPC campaign in US, UK for a Digital Marketing Agency who provides Consulting, Web development, Marketing services for leading brands. The average cost of services offered varies from $1000 to $20,000+. After a month's campaign, I am seeing a lead conversion success rate (inquiry form submission) of 4% @ $170/conversion. I would rate the lead quality 4/5.

Is this a good enough figure for this particular niche? Have you run a similar campaign recently? What's your conversion % and cost?

Thanks.
6:06 pm on June 3, 2013 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 13, 2002
posts:408
votes: 0


Consulting, web development and marketing services for leading brands can hardly be considered a niche. Your average cost of services is a very wide range. There could be so many variables even if you were referring to a niche. Why don't you do A/B testing and try to improve on your own results? Good luck.
7:46 pm on June 3, 2013 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 17, 2005
posts: 169
votes: 0


Thanks. A/B testing are done on a regular basis for continuous improvement. However, I am eager to know the benchmark figures for paid services based campaigns (Technology?).
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members