Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

PPC legal advice

5:53 pm on Jul 4, 2012 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 20, 2008
posts: 133
votes: 0


My client runs a small service, repair and custom build center for American motorcycles most Harley Davidson & Buell.

We are looking at setting up a PPC campaign but am wondering how careful we would have to be as HD is trademarked so am I right in thinking that we cannot use this name in the ads, if so what would be use as they wish to generate business for customers looking for 'Harley Davidson....repairs, servicing, custom modifications ect'.

Any suggestions or thoughts please, thanks
6:09 pm on July 4, 2012 (gmt 0)

Senior Member from FR 

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Feb 15, 2004
votes: 230

American motorcycles, HOG ( yes I know it is Harley Owners Group..but it may not be trademarked ? and everyone knows what it means if they ride bikes :)..VTwin
V Twin..Vee Twin ..

The technique of getting a particular groups attention without doing it openly is known as "the silent dog whistle"..usually a political technique..but can be a way around trademark issues if one isn't an official dealer, garage etc....

legal advice it isn't..you can't get that here....not from fora, you'd need a lawyer..

but the above might give you some ideas of what might or might not be trademarked..

I'm pretty sure that "rollin' thunder" or "rolling thunder" is trademarked..
7:07 pm on July 4, 2012 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 8, 2003
votes: 0

There is something called "exhaustion of trademark rights" which could apply here.

You should also take a look at Googles trademark policy.