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Smaller websites getting juicier ads?!

     
5:36 pm on Jan 12, 2012 (gmt 0)

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This is my first post to the forum so greetings everybody in here!

I run a watersports destinations website with around 30.000 unique monthly visitors (quite a lot considering we are in a tiny niche), serving ads with Adsense and Doubleclick.

I really cannot explain myself how really smaller publishers in the same niche, with poorer contents and 1/10 of the visits, can get juicy ads from popular brands... their ads are always served through Doubleclick too..

I tryed looking for their ads on CJ, Tradedoubler and others with no luck, so cannot figure out where they can get them from...? am i missing something really obvious here? Maybe there are some niche agencies or other?

Thanks everyone who can spread some light..

cheers!
6:25 am on Feb 26, 2012 (gmt 0)

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It depends on what kind of ads you are looking to run.

30,000 monthly uniques is enough traffic to get your site approved into some top tier CPM and Affiliate Networks.

I suggest looking in Burst Direct, RMX, and ValueClick Media for CPM placements.

Look into ValueClick, W4, and Clickbooth for affiliate offers.