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Creepy ads on Yahoo

10:23 pm on Sep 18, 2011 (gmt 0)

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WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
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I was doing my usual this morning of setting my Yahoo fantasy football lineup when I glanced at a beer ad in the sidebar and noticed it was a personal message directed at me. It said that my opponent for the week had made a roster move and that I should buy beer while contemplating my next move, not in those exact words.

It named my opponent right on the flash based ad and was right that he had made a roster move. Personally I find this extremely creepy since it suggests a level of monitoring my actions. The ad is loaded at the same time as the page but to gather specific(and tailored for me only) on page information to serve up in an ad is pushing the creepy line. I don't like it any more than I like knowing it's happening even if the ad isn't tailor made to me personally.

The future - We're watching you, you didn't flush a moment ago, buy the flush buddy today and never forget again! yeah, pass.
12:05 am on Sept 19, 2011 (gmt 0)

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WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
votes: 555

This is why you do consumer testing. The ad probably looked great to everyone in the office.

Good Advertising: Horrible jingle that you can't get out of your head and it drives you crazy... but next time you're in the market for the product, their brand is the first one that comes to mind.

Bad Advertising: Ad that gives you the creeps and makes you associate the brand with negative feelings... long after you've forgotten the reason for the mental association.

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