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PPC Tracking & Click Fraud

PPC Tracking & Click Fraud

     
4:39 pm on Jun 21, 2011 (gmt 0)

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Hello,

Here is the scenario:

A friend has a few websites and wants to send the traffic to my website via PPC..

We both want to be able to track the amount of traffic so that he can invoice me at the end of the month.

My question is -- How do I protect myself from click fraud & robots, etc..is there software for this? I want to pay him what he deserves but at the same time for actual traffic.
5:21 pm on June 21, 2011 (gmt 0)

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We used Clickforensics (Now Adometry). They are one of the more well known companies dealing with click fraud. However, they only detect suspicious activity, then sends over the list of invalid clicks to Google. It's then up to Google to decide whether this list is accurate and how much one should be compensated for.

At the end of the day we never made a profit using their service because we were paying a couple of grand/mo while only receiving a fraction of that from Google. Google claims they do compensate you for invalid clicks and make automatic adjustments (sometimes as high as 10% off) to your bill. My advice is, don't bother. Unless you are spending hundreds of thousands every month, you won't see any value.
3:32 pm on June 22, 2011 (gmt 0)

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Thanks Alex...this is on a much smaller scale. We are not using Google..Basically we are paying a guy that owns a few domains for him to redirect traffic to us and we will pay for each lead.

I can get a script made to track this but I am worried about false leads that is the problem. Any suggestions
3:45 pm on June 22, 2011 (gmt 0)

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Ah, my bad. So it's affiliate marketing. I guess my question to you would be what defines a lead? If it does not have a dollar value tied to it, then yes there's always a chance you could be duped. You could always track the ip number of persons generating a lead. If they're all in similar locations, or several leads coming from one ip, you know it's fraud.

[hitslink.com...]

I think that PDF is helpful. If you have a website analytics programs you should be able to get your questions answered.

Hope that helps.
9:15 pm on June 23, 2011 (gmt 0)

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I suggest using ClickReport.com. They offer a 10 day free trial and they have the most comprehensive PPC fraud detection and prevention service out there. And it's cheap. Just $19.99 per month for up to 25 campaigns. Good luck....
9:26 pm on June 23, 2011 (gmt 0)

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@Supportman

He's not using PPC.
9:45 pm on June 23, 2011 (gmt 0)

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Maybe I don't understand, but he wants to be able to monitor the traffic generated from site X to his site or vice versa. If so, ClickReport.com provides a piece of code that gets embedded on the given landing page. They then provide a CRT tag that needs to be included in the link from where it's posted. Each time someone clicks on the link posted on site X, ClickReport.com will track the IP Address and the user ID of the person that peformed the click.
3:45 pm on June 27, 2011 (gmt 0)

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Alex...

Yes it is PPC ... EVERY (legit) person that comes from the other site will be paid a set PPC amount. Thanks guys I will take a look at clickreport