I have a directory project where I intend to sell the presence in the directory through a pay-per-click (PPC) model.
1. Advertisers create entries in the directory and define a max. bid.
2. In the directory categories, the position of the entries is determined through max. bid and popularity.
3. Only if a user clicks on a link in a listing the advertiser pays.
Can anybody point me to platforms/engines that can be integrated into a website as a service?
It should ideally
- allow for self-service account creation, entry creation, bid modifications, etc.
- filter click fraud
Thanks a lot for your help.