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What is ads rotation?

PPC management



6:26 am on Dec 17, 2010 (gmt 0)


I have set the ppc account and started working on it and i was setting the camapaign according to my location and time. In the setting section i found on thing called ads rotation. I didn't get it clearly so i left it as it.

Can anyone please explain it to me.


6:51 am on Dec 17, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If you have multiple ads in one adgroup the adwords system will start to automatically start to show the better performing ads more often (based on CTR). This is the default setting and they call it optimise.

You can set it to rotate more evenly if you want to split test the ads with more even impression data.

The higher CTR ad may not necessarily be the best performing ad so look at the conversion rate/cost or better yet ROI data for each ad for more accurate data to base you decision on which one is best.


5:08 am on Dec 21, 2010 (gmt 0)

Thanks a lot brigidere. It really helped me.

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