I am learning PPC from the last two month now i can say to anyone that yes i know Google Adwords PPC but i am facing problem or you can say i am bit confuse regarding some things.
I use Google keyword suggestion tools to check the current bid on a particular keywords and check using column AVG CPC. Am i doing the right thing or not.
One thing more what is the difference between Estimated Avg. CPC and Estimated Daily Cost?
Is there any other way or tool that can i use.