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How to check the current Bid on a particular keywords?

PPC management



6:10 am on Dec 10, 2010 (gmt 0)

Hello All,

I am learning PPC from the last two month now i can say to anyone that yes i know Google Adwords PPC but i am facing problem or you can say i am bit confuse regarding some things.

I use Google keyword suggestion tools to check the current bid on a particular keywords and check using column AVG CPC. Am i doing the right thing or not.

One thing more what is the difference between Estimated Avg. CPC and Estimated Daily Cost?
Is there any other way or tool that can i use.


8:22 am on Dec 10, 2010 (gmt 0)

10+ Year Member

if you are in the adwords account the average cpc is cost of one click the spend is number of clicks times cpc