Using Images to enhance your Search Engine listings?

Would doing so increase the branding effectiveness of search marketing?

[Shak]

One unknown that's generated considerable buzz of late is graphical sponsored listings. Would marketers do well to add images and richer visual elements to their paid search results?

[internetnews.com...]

a very interesting article indeed.

in the UK espotting and webfinder have both been doing this for a long time.

Shak

[redzone]

Ah-ha and Kanoodle were doing this also for awhile. I had forgot if it was Ah-ha that had an agreement with AV at one time to show Corp. Logos with the listings. I think they called it LogoLinks?

[dwilson]

As long as it's a simple logo, it could be effective. But if they start letting in "logos" that are 200 px wide, flash, dance, and play , the premium listings will start being ignored.