I have a small e commerce website.
I want to drive traffic to it with pay per click ads.
I have tried a few, but they all suggest very high bid rates eg 50 cents per click !
That is just madness. To get a sale one probably needs quite few clicks say between 30 and 100. So who can afford to pay 50 cents per click?
I know it depends on the product you are selling.
But we are not all selling airfares to Hawaii or Asbestos Classs actions Law suits.
What do you think is a good rate to offer ?