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As an advertiser what is a good click price

2:23 am on Jul 7, 2010 (gmt 0)

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Hi Guys
I have a small e commerce website.
I want to drive traffic to it with pay per click ads.

I have tried a few, but they all suggest very high bid rates eg 50 cents per click !

That is just madness. To get a sale one probably needs quite few clicks say between 30 and 100. So who can afford to pay 50 cents per click?

I know it depends on the product you are selling.
But we are not all selling airfares to Hawaii or Asbestos Classs actions Law suits.

What do you think is a good rate to offer ?
7:11 pm on Sept 3, 2010 (gmt 0)

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To many first time PPC advertisers this may seem counterintuitive, but for Google especially I recommend starting with a higher bid and then gradually bringing it down to your comfort level.

The reason for this is the huge impact of Quality Score in Google AdWords. A good quality score will bring your click cost down significantly, and a low quality score will drive costs through the roof. One of the primary factors in quality score is clickthrough rate (for the keyword, the ad, the account as a whole).

Starting off with a high bid will lead to high ad ranking. Combining that with compelling, relevant ad copy will likely lead to a high click through rate, which will in turn reflect well on your quality score. This will make the whole PPC experience much more enjoyable, and hopefully profitable!