Welcome to WebmasterWorld Guest from 54.145.23.244

Forum Moderators: open

Message Too Old, No Replies

As an advertiser what is a good click price

     
2:23 am on Jul 7, 2010 (gmt 0)

Preferred Member

5+ Year Member

joined:May 9, 2007
posts: 597
votes: 0


Hi Guys
I have a small e commerce website.
I want to drive traffic to it with pay per click ads.

I have tried a few, but they all suggest very high bid rates eg 50 cents per click !

That is just madness. To get a sale one probably needs quite few clicks say between 30 and 100. So who can afford to pay 50 cents per click?

I know it depends on the product you are selling.
But we are not all selling airfares to Hawaii or Asbestos Classs actions Law suits.

What do you think is a good rate to offer ?
7:11 pm on Sept 3, 2010 (gmt 0)

Preferred Member

5+ Year Member

joined:Nov 2, 2006
posts:410
votes: 0


To many first time PPC advertisers this may seem counterintuitive, but for Google especially I recommend starting with a higher bid and then gradually bringing it down to your comfort level.

The reason for this is the huge impact of Quality Score in Google AdWords. A good quality score will bring your click cost down significantly, and a low quality score will drive costs through the roof. One of the primary factors in quality score is clickthrough rate (for the keyword, the ad, the account as a whole).

Starting off with a high bid will lead to high ad ranking. Combining that with compelling, relevant ad copy will likely lead to a high click through rate, which will in turn reflect well on your quality score. This will make the whole PPC experience much more enjoyable, and hopefully profitable!
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members