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American Express Open Releases Paid-Search Platform

     

engine

2:16 pm on Jun 23, 2010 (gmt 0)

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American Express Open Releases Paid-Search Platform [mediapost.com]
American Express OPEN, the small business division for the financial services company, built an online advertising platform supported by tech company Clickable to help small and mid-size companies overcome the complexities of paid-search campaigns.

SearchManager, which launched Tuesday, aims to simplify search engine advertising to drive sales. The platform provides a dashboard and point to access two of the major search engine paid-click advertising platforms from Google, and Microsoft adCenter and Yahoo Search Marketing. It also supports paid-search ads in Facebook.

J_RaD

3:36 pm on Jun 23, 2010 (gmt 0)

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The Clickable technology supporting the SearchManager enables the tools to make recommendations based on a portfolio of a few hundred algorithms as well as qualitative best practices, automated bid management


I will be checking this out ASAP, but "The clickable Technology" ? this isn't some partnership with clickable.com is it? cause I've used them twice and both times i've bailed out because their stats weren't up to date and on the ball.

I guess there is only one way to find out!

Zamboni

3:55 pm on Jun 23, 2010 (gmt 0)

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So you get to pay American Express a fee to do what you can do directly through Adwords and Adcenter, hmmmm.

Sgt_Kickaxe

5:52 pm on Jun 23, 2010 (gmt 0)

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I'm tempted to say "Ha, the great mashup sites got mashed up themselves" but I won't.

As for the announcement - I'm not about to pay a company a fee to do what I have done myself for years when the difference between earning revenue and creating a money pit are so small. That being said I think some webmasters avoid PPC because of how complex it is and I'm all for making it easier to throw money into the pit err, compete.

Show us how Amex.

henry0

7:33 pm on Jun 23, 2010 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hmmm, Where is it?
Even a search on Amex site yields no result.

Whitey

11:32 pm on Jun 23, 2010 (gmt 0)

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If Amex can make it easier for business' to make a profit then they'll pay the fee. If they can't why would anyone bother except for convenience.

As for Amex , they may just make a profit out of the latter, charging fees along the way.

engine

2:05 pm on Jun 24, 2010 (gmt 0)

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>Where is it?

FYI, A search for Open SearchManager seems to find it.

henry0

2:20 pm on Jun 24, 2010 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well, yes and no :)

One needs to figure that it is not within Amex.com

Website is: searchmanager.com

Thanks

Whitey

10:19 pm on Jun 24, 2010 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Perhaps I missed the obvious : approx 2% commission absorbed by Google Adwords flowing through American Express' coffers , backed by their marketing capability.

And it's a partnership with Clickable , possibly in a similar commercial vein to Paypal and Ebay where great scalability potential existed that could be further leveraged. Clickable is in venture capital investment mode, so such a deal will raise the value of the company greatly , i would have thought.

I reverse my earlier pre judgements - this may have legs that will walk.
 

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