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American Express Open Releases Paid-Search Platform

   
2:16 pm on Jun 23, 2010 (gmt 0)

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American Express Open Releases Paid-Search Platform [mediapost.com]
American Express OPEN, the small business division for the financial services company, built an online advertising platform supported by tech company Clickable to help small and mid-size companies overcome the complexities of paid-search campaigns.

SearchManager, which launched Tuesday, aims to simplify search engine advertising to drive sales. The platform provides a dashboard and point to access two of the major search engine paid-click advertising platforms from Google, and Microsoft adCenter and Yahoo Search Marketing. It also supports paid-search ads in Facebook.
3:36 pm on Jun 23, 2010 (gmt 0)

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The Clickable technology supporting the SearchManager enables the tools to make recommendations based on a portfolio of a few hundred algorithms as well as qualitative best practices, automated bid management


I will be checking this out ASAP, but "The clickable Technology" ? this isn't some partnership with clickable.com is it? cause I've used them twice and both times i've bailed out because their stats weren't up to date and on the ball.

I guess there is only one way to find out!
3:55 pm on Jun 23, 2010 (gmt 0)

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So you get to pay American Express a fee to do what you can do directly through Adwords and Adcenter, hmmmm.
5:52 pm on Jun 23, 2010 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



I'm tempted to say "Ha, the great mashup sites got mashed up themselves" but I won't.

As for the announcement - I'm not about to pay a company a fee to do what I have done myself for years when the difference between earning revenue and creating a money pit are so small. That being said I think some webmasters avoid PPC because of how complex it is and I'm all for making it easier to throw money into the pit err, compete.

Show us how Amex.
7:33 pm on Jun 23, 2010 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hmmm, Where is it?
Even a search on Amex site yields no result.
11:32 pm on Jun 23, 2010 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



If Amex can make it easier for business' to make a profit then they'll pay the fee. If they can't why would anyone bother except for convenience.

As for Amex , they may just make a profit out of the latter, charging fees along the way.
2:05 pm on Jun 24, 2010 (gmt 0)

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>Where is it?

FYI, A search for Open SearchManager seems to find it.
2:20 pm on Jun 24, 2010 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well, yes and no :)

One needs to figure that it is not within Amex.com

Website is: searchmanager.com

Thanks
10:19 pm on Jun 24, 2010 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Perhaps I missed the obvious : approx 2% commission absorbed by Google Adwords flowing through American Express' coffers , backed by their marketing capability.

And it's a partnership with Clickable , possibly in a similar commercial vein to Paypal and Ebay where great scalability potential existed that could be further leveraged. Clickable is in venture capital investment mode, so such a deal will raise the value of the company greatly , i would have thought.

I reverse my earlier pre judgements - this may have legs that will walk.