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American Express OPEN, the small business division for the financial services company, built an online advertising platform supported by tech company Clickable to help small and mid-size companies overcome the complexities of paid-search campaigns.
SearchManager, which launched Tuesday, aims to simplify search engine advertising to drive sales. The platform provides a dashboard and point to access two of the major search engine paid-click advertising platforms from Google, and Microsoft adCenter and Yahoo Search Marketing. It also supports paid-search ads in Facebook.
The Clickable technology supporting the SearchManager enables the tools to make recommendations based on a portfolio of a few hundred algorithms as well as qualitative best practices, automated bid management