I am new to PPC. I am managing accounts for AdWords, Yahoo, and MSN/Bing, running ads for a few web sites on all three.
I can tell that there must be a better way. I can see that there are a few software options out there.
Can someone please chime in on what works? What is affordable to get started, but scales nicely? What is easy to use yet powerful? What you recommend? (Is this the right forum for this question?)