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Need wild card traffic for nationwide local directory

need local traffic.



9:03 pm on Jan 20, 2010 (gmt 0)

5+ Year Member

My client has a nationwide phone/business business profile directory.

I'm exploring the idea of buying traffic and would like something like:

*cityname* keyword

Where city is any town or city in the United States, and keyword is "plumber, attorney, dentist, and any of 100 other verticals.

Plus, I would like the text ads to say something like.

Find KEYWORD in *cityname* and save! Maps, Coupons, etc. Click to visit. (something to this extent)

Do I really need to sit down with excel files and produce campaigns that include every possible combination or is there a way to buy wildcard campaigns?

Likewise, we'd like the ads to use the wildcards in the url so that it brings up relevant pages.

ie: site dot com/*cityname*/keyword/

I've seen Google Ads that appear to have this type of campaign, but I don't know if this is a feature, or if someone generated dozens of excel files and uploaded them. Can I do this in Adwords?

Does anybody have any experience with this? What is the average CPC? Ultimately we have to earn money from the traffic, but I know that this can be a whole other discussion.


4:31 am on Jan 23, 2010 (gmt 0)

10+ Year Member

It's called "dynamic keyword insertion" and Google Adwords and many other networks offer this feature. Search for it by name inside Adwords or at Google or here to get tutorials.

Hope it helps


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