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I've been handling SEO/SEP for several customers on a monthly basis for several years. I have been looking for an opportunity to expand my business to PPC to cover all the major areas of SEM. Now, my largest client has asked me to create a PPC campaign for them only for Google. (They know I'm new to it but "want to give me a shot at it"). Their budget on the keywords is around $500 per month, not counting my fee. I have the 6 keywords and confirmed that these are the best ones (based on our SE Rankings, demographic/frequency research, cost-per-click, etc.)
Every month, I create a monthly report for them on the SE Rankings, Web Stats, and advertising at four industry-specific advertsing sites, wrapping it all into an easy-to-read report. To add a PPC campaign:
1. Should I use a tool to manage it or are Google Adwords sufficient?
2. Should they pay me and then I pay Google, or should I have them pay Google directly?
3. How do I charge for a PPC campaign? (I've read some posts here about using a percentage. Is that a percentage of their monthly spending?)
Thanks for any assistance. I'm fairly new to PPC (though an old hand at SEO) so any article links, etc. would be appreciated.
2. If they pay Google they can have the account handed over to them at any time and you lose control - so if you have a great bond ot is ok - but they could have you do all the up front work and block you out - so have them prepay the budget and you drop it in to Google and you keep the account and if they fecide not to pay you control the account
3. Percentage is good if the number is high - but you need to get a minimum - you could charge a set up fee and then a monthly maintenance