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Is keyword spy accurate?

Keyword spy is showing the company that runs a PPC campagin for my client

   
12:16 am on Jan 14, 2010 (gmt 0)

5+ Year Member



A client I am doing some SEO work for is paying for an "gold" marketing package from a floral wiring service he is an affiate of. Gold means they farm out a PPC campagin and buy some adds on yellowbook and aol local.

I used the keyword spy to search some of their keywords. They are showing that the company that is running the PPC campain is using very dumb keywords ex. "moscow Flowers".....So I searched it and it came up with our ad. Im sure they will tell me that they will tell me that its because I searched from the city the business is in. The only problem with that is whenever I try some other searches for any random town, our ad does not come up, what in the world is going on here?

Cheers,

Tanker

11:43 pm on Jan 15, 2010 (gmt 0)

5+ Year Member



My 2 cents...

Ask the company that is managing the local keyword campaign a little more about how they setup the campaign, and hopefully they'll tell you what they've done. It just sounds like a situation that could use some additional clarification to understand just what is really going on.

Best of luck,

C7Mike