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Does related searches on content pages pay?

monetizing related searches

6:18 am on Sep 1, 2009 (gmt 0)

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While poking around about my lemon dishwasher I landed on the site consumeraffairs.com. They seem to have an interesting block on every page that carries related searches, says "powerd by aterpix." Since search pays well, this got me wondering. Anyone one tried this? How does the eCPM compare to regular ad units?