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Does $0.26 per visit seem reasonable? I'm assuming that that CPA was formulated with the idea that referrals from general purpose sites would have low conversion rates and they'd get a lot of general advertising traffic per action.
When negotiating these things with larger sites, does it make sense to haggle, or is there potential for renegotiation later?
But it's an ok place to start from and you are free to negotiate any time you want --- you can be sure they will offer you less real quick if the conversion rates are lower than they expect
or if they have a cpa program and you orefer that, i would stick to my guns and demand it ... they are confident you will convert or they would not offer you a cpc deal as cpa is less risk to them
you could compare Adsense cpc on this site with their offer
Hope you get what's best for you,
For reference, mine is a pretty pricey vertical in terms of ads, and the adwords are quite expensive, but it's hard to compare with adwords, because the expected usage case is to hop back and forth between the two sites, versus an adword which would ideally bring and keep the user, who might then visit 10 pages. Adwords would be a one-time charge, whereas a user might rack up 3 or 4 visits from my site.