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I have been advertising on Facebook for the last 3 weeks and am very pleased with it.
I get 6 clicks to everyone 1 from Google Adwords! (and for less money!)
My question is
The Adverts that appear on Facebook down the right hand side, I know I have to pay more to get at the top. But there are only about 3 ads down the side, the user has to click on "more" to see the rest, usually about 20 ads or so.
My question is, when Facebook says I have had 13,000 impressions a day, does this refer to the three ads at the right which people will see or the 20 ads if they click more ? which they will only see if they click "more" ?