P P C is D E A D

can you still make good money with PPC?

[aleksl]

Based on an excellent vision by pageoneresults in this thread "SEO is DEAD":
[webmasterworld.com...]

I'd like to suggest one more discussion. I personally think PPC is dead. In any niche where you have more than a page-full of advertisers, bids have become obscenely high. The PPC providers (read G$$gle) isn't helping with their black-box, open check mentality.

Days of PPC are but over. It is Y2K all over again, hoping for a second and third purchase to take you over a red line.

We are DONE with PPC. Every single "we place you on a first page of Google" cold-calling firm is getting a message from me that they are fired, toast, history.

[BillyS]

PPC is far from dead. It's the best advertising model out there right now.

[Yoshimi]

I don't think PPC is dead at all, in fact I think that in a lot of industries it is about to blossom. you're right that a lot of companies have been throwing money at it, and needing a second or third purchase to return a profit, but many companies are pulling back on that now, as they can't afford a loss leading marketing channel, so they're focussing on a realistic CPA and account optimisation, and in many cases I believe they are finding that they can generate a similar level of sales with a "clever" campaign, rather than a "money black hole" campaign.

[gpilling]

TechCrunch had an article that PPC volume is flat for January and expected to be down for February. Look for "Online Ads: Even the Evangelists Turning Bearish"