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if you tell me what cpc / cpm you can bear on broad interest / general sites that are not gambling related, i will try to point you in the right direction
There are several ppc search engines devoted solely to your vertical - even yahoo has a yahoo adult ppc. There is plenty of volume if you can convert.
Plus aside from ppc search engines that target your niche, you will find the second tier ppc search engines have less hoops for you to jump through. With the right offers and campaigns second tier search engines can be very very good, regardless of what you hear. When you hear otherwise, they didn't have the right MWR and campaign configuration.
I am new at PPC, just been in for 18 months. I've been reading on here that others have had other weird problems with Google so I feel a bit better. I prefer not to do Yahoo for my site since I work on campaigns for clients there. But Yahoo is OK: although they have their own probs with adult and they don't ban you out of hand, they are certainly better at working with advertisers and communicating, so it seems that with enough effort there's always a future at Yahoo.
I don't know who you're referring to when you say by other PPC search engines that target my niche. I've seen the 5% search engine ratings for MSN etc, I guess that's what you're talking about regarding second tier being very good in some cases, if done right?
How would I find the other PPC engines devoted to my vertical? One problem I've had is that soooo much adult is devoted to p--n and streaming video etc, novelties and marital aids are just lumped in. I'm having trouble finding links or ad networks that aren't spam farms.
Appreciate the info! Thanks
[edited by: coopster at 10:30 am (utc) on Mar. 14, 2009]
[edit reason] removed broken link [/edit]