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Would it be better, for instance, to have a short sales pitch with a link to the quotation form or a content page or maybe even directly landing the visitor on the quotation form? Or something else I haven't thought about?
Do you usually design landing pages specifically for the ads or do you use an existing page on your website?
What's your experience?
Of course, I understand that it may depend on the ads and that I will have to run my own tests to see what actually works best for my website, but I would be interested to know what your results have shown so far.
try various methods.. make a short and direct page.
"here is what we offer and its dope, so go to the free quote page today! you do not want to miss this offer"
make a button link and test that.
then make a page with a more indepth explanation, and optional buttons to contact us and your quote form.
then make an off the wall page you think is pretty far off... i make those becuase there are some pretty far off the wall people out there ...
and according to a speaker at the webmaster pub con a few years ago, use a green button for your call to action... apparently green attracts more clicks...