Ads Landing page - what works best?

long page, short page, contact form, content page...

[Sylver]

I am selling services through my website (translation services, to be specific) and I am wondering what kind of landing page would work best.

Would it be better, for instance, to have a short sales pitch with a link to the quotation form or a content page or maybe even directly landing the visitor on the quotation form? Or something else I haven't thought about?

Do you usually design landing pages specifically for the ads or do you use an existing page on your website?

What's your experience?

Of course, I understand that it may depend on the ads and that I will have to run my own tests to see what actually works best for my website, but I would be interested to know what your results have shown so far.

[tonynoriega]

Why dont you try google optimizer? you can create multiple pages: A B C, add the .js files, and google will automatically show the 3 pages to various users, you can create a "goal" and see which page creates more goals.

try various methods.. make a short and direct page.
"here is what we offer and its dope, so go to the free quote page today! you do not want to miss this offer"

make a button link and test that.

then make a page with a more indepth explanation, and optional buttons to contact us and your quote form.

then make an off the wall page you think is pretty far off... i make those becuase there are some pretty far off the wall people out there ...

and according to a speaker at the webmaster pub con a few years ago, use a green button for your call to action... apparently green attracts more clicks...